Impellam is the parent group for around 20 recruitment brands and plan to continue to grow. Blue Arrow and Lorien are amongst the many brands needing upgrading. Altogether, the brands specialise in niche industries and they all have different KPIs, clientele and candidates profiles and GEO locations. The job Search projects is a global initiative to revamp the Impellam group websites to bring it up to date as well as implement know legacy issues left over from the previous Content Management System migration. Some of the issues included, outdated look and feel, functional problems, lack of integration with databases/CRMs and some brands did not have a registration nor account areas for candidates to register their profiles.
Under-taking extensive research to align business goals with final products by user testing to understand what the users and clients need from each sites. Here is what was involved in this project:
- Background research into the company
- Competitive Analysis
- User Testing Observations
- Heuristic Evaluation
- Stakeholder interviews
- Client interviews
- Creating and developing personas for each brand
- Running persona workshops with stakeholders
- Running ideation walkthroughs
- Develop sitemaps, user journeys and wireframes and mock-ups for each user flow interaction for the overall groups’ brands
I worked directly with product managers, brands stakeholders and the in-house digital and web development teams to also manage the workflow of items to go into development.
Please see the full project up to date.
Jenni Gondola 